Projects
Tik Tok Trends Ethical Case Study
Here is a project that I completed in my Ethics and Leadership class at Susquehanna University. In this presentation, I discussed several dangerous Tik Tok challenges and used ethical reasoning - the Social Contract - to back up my stance. I found this presentation very enjoyable because I was able to relate relevant topics to in-class topics. Click on the photo to view the entirety of my presentation!
Tiffany and Co Research
In my Luxury Brand Marketing and Management class, my group and I researched the entirety of Tiffany and Co. within their strong brand identity, exceptional craftsmanship, and strategic marketing efforts. This semester long project was extremely beneficial and made me realize what it takes for a brand to be held at such a prestigious level. Click on the photo to view the entire presentation!
Planet Fitness Marketing Proposal
Within my Principles of Marketing class, my group and I had the opportunity to create a marketing plan for Planet Fitness to increase membership sales for the company. Here, we decided to implement a Student Ambassador Program to increase sales. This project was very beneficial as I learned a lot about the company and what it takes to increase brand awareness.
Dr. Pepper Social Media Campaign
In my Digital Marketing class, my group had the opportunity to create a social media campaign for Dr. Pepper. Here, we had the chance to create our own theme, slogan, hashtag, and our very own advertisements. I thoroughly enjoyed this presentation as we did research and were able to be creative while created the advertisement. Click the photo to see our presentation and our social media campaigns.
Current Events Report
Through my Luxury Brand Marketing and Management class, I research and presented on a current event that is common to see on mainstream media. Within my class, we learned about the brand images and storytelling within luxury brands, so "dupes" are rather interesting to me. Click the photo to view my presentation!
